Lora DiCarlo, the woman-led, award-winning sexual wellness and technology company, announced today that actress, model, and style icon, Cara Delevingne, has joined their team as co-owner and creative advisor. In her new role, Cara will use her voice and platform to inspire and encourage humans to embrace their sexuality with positivity and confidence, sharing their unified values of unapologetically celebrating sexual exploration and working to destigmatise sexuality.
Speaking on the announcement, Cara explained: ‘Lora DiCarlo’s vision represents so much of what I stand for – women-led, femme-focused, and pleasure inclusive. I am so excited to step into this role as company co-owner and creative advisor and contribute in a creative capacity with Lora and her team. Their award-winning products are redefining how people explore, experience, and take ownership of their pleasure.’
As co-owner, Cara will help amplify Lora DiCarlo’s brand recognition through thoughtful and creative initiatives, including marketing campaigns and collaborating with the in-house engineering team to support product development. Additionally, she will work closely with Lora DiCarlo founder and CEO, Lora Haddock DiCarlo, on creative content development and overall brand strategy.
‘What we love about Cara is that she aligns with Lora DiCarlo’s overall mission, which is to destigmatise the taboos surrounding sexual health and wellness in broader society today,’ said founder and CEO, Lora Haddock DiCarlo. ‘Cara is unapologetic, approachable, comfortable in her skin and she champions the cause of women’s sexual health. She will add authenticity by sharing her own experience as a genuine Lora DiCarlo customer, and now a partner of the brand.’
Since the company launched in 2017, Lora DiCarlo’s lauded product, Osé, received the Innovation Award in Robotics from CES in 2019, which was rescinded (and later reinstated) due to its ‘obscene’ nature. Lora DiCarlo was responsible for bringing sextech as a recognised category to the showroom floor for the first time in 2020 and is now among the most recognised companies in the history of the CES Innovation Awards in the Robotics and Drones category. For more information about Lora DiCarlo and its family of products, visit their website and follow Lora DiCarlo on Instagram, Twitter and Facebook.