A recent survey has unveiled that a significant majority of British women feel more self-assured when donning darker hues, with bright colours and bold patterns trailing behind in boosting confidence.

The study, conducted by fashion retailer Simply Be, surveyed 2,000 women across the UK to delve into the relationship between clothing colours and self-confidence. The findings revealed:

• 64% of women reported feeling most confident in darker colours such as black, navy, and grey.
• 40% preferred neutral tones like white, cream, and beige.
• Only 19% felt their most confident in bright colours, including shades like yellow, orange, and pink.
• A mere 20% expressed confidence when wearing patterned or printed clothing.

These statistics suggest a prevalent inclination towards darker and neutral palettes among British women, with bolder colours and patterns being less favoured.

Catherine Lovell, senior designer at Simply Be, suggests that the versatility of darker shades plays a crucial role in their popularity. She notes, “These shades tend to be the most versatile, making them a popular wardrobe staple due to their adaptability for various occasions and outfits.” Lovell also raises an important question: “Are we leaning towards these colours out of genuine preference or because we’ve been conditioned to stay away from embracing bold, vibrant colours?”

Colour expert and stylist Sarah Lyons offers additional perspective, stating, “It’s no surprise that so many of us instinctively reach for darker or muted tones like black, navy, or grey. They’re safe, versatile, and often feel like the ‘right’ choice for professional or everyday wear.” Lyons points out that while dark colours can feel comforting, they might not always be what individuals need to feel empowered or bold. She adds, “Sometimes, we avoid vibrant colours because they feel ‘loud’ or might draw too much attention. Yet, this hesitation to embrace colour often holds us back from using fashion as a confidence-boosting tool.”

The preference for darker colours may be rooted in psychological factors. Darker hues are often perceived as slimming and are associated with professionalism and authority, which can enhance feelings of confidence. Conversely, bright colours and bold patterns might be viewed as attention-grabbing, leading some women to shy away from them due to fear of standing out or drawing unwanted attention.

Despite the prevailing preference for darker tones, experts encourage women to experiment with incorporating more colour into their wardrobes as a means of self-expression and confidence enhancement. Lovell suggests: “Colour can be used as a tool for self-expression and embracing what truly resonates with your confidence. It’s not about following strict rules but rather discovering what makes you personally feel good.”

Lyons recommends starting small when introducing colour: “Introduce colour in small ways—a vibrant scarf, a statement handbag, or even a bold lipstick. These little pops of colour can brighten your look and your mood without feeling overwhelming.”

Social media platforms like Instagram and TikTok have a significant influence on fashion trends, including colour choices. Lovell observes, “Often, we are encouraged to test out new colours based on what we encounter on social media channels.” She notes that trends such as ‘Burgundy’ and the rise of ‘Mocha Mousse’ have inspired many individuals to embrace colours they might have previously avoided. This exposure can encourage women to experiment with new shades, expanding their wardrobe options and enhancing personal style.

For those accustomed to darker palettes, stepping out of the comfort zone can be empowering. Lyons advises, “Fashion is about experimenting. Swap your black blazer for a deep burgundy one. Try a cobalt blue dress instead of your usual navy. The more you step out of your comfort zone, the more you’ll see the magic colour can bring to your wardrobe.”

By rethinking the role of colour in self-expression, women can move beyond traditional norms and create a wardrobe that reflects their individuality. Embracing a spectrum of colours, whether vibrant tones or softer neutrals, can be a powerful way to elevate one’s wardrobe and boost confidence.