As International Women’s Day approaches on 8th March, breast cancer charity Walk the Walk is highlighting the inspiring journeys of three women who have turned personal adversity into a mission to support others. These women are gearing up for the MoonWalk London 2025, an overnight marathon through the capital, renowned for participants donning decorated bras to raise awareness and funds for breast cancer causes.

Jo Macmahon, hailing from Bedfordshire, initially attributed her symptoms to menopause. However, a startling breast cancer diagnosis led to a double mastectomy. Reflecting on her experience, Jo emphasises the importance of open conversations: “I never expected to be diagnosed with breast cancer, but I’m proof that it can happen to anyone. I want people to talk more about cancer and its treatments; there’s still a real taboo surrounding the subject.”

For Sarah Toule from Cambridgeshire, turning 40 came with an unexpected challenge. Leading a fit and healthy lifestyle, she was taken aback by her breast cancer diagnosis. “We were a really active family. I’m not overweight and didn’t drink much alcohol. But it just shows that anyone can be diagnosed with breast cancer, and we often don’t know why,” Sarah shares.

Nina Barough CBE, the visionary behind Walk the Walk, established the charity in 1996. Just months later, she faced her own breast cancer diagnosis. This personal battle fuelled her commitment to the cause, leading to the creation of the innovative “MoonWalks.” These events see thousands walking overnight marathons in London, Edinburgh, and Iceland, proudly wearing decorated bras. To date, the charity has raised over £143 million.

Both Jo and Sarah are set to participate in the MoonWalk London on Saturday, 17th May 2025. This flagship event invites walkers to choose between a Half Marathon Plus (15.1 miles) or a Full Marathon (26.2 miles), all while sporting the charity’s signature decorated bras or brightly coloured bra T-shirts. The event aims to raise funds for cancer prevention, research, and support for those living with cancer.

Beyond the MoonWalk events, Walk the Walk is dedicated to promoting health and fitness. The charity encourages both women and men to take control of their well-being through various walking challenges and treks, ranging from 5km to 100 miles. Their campaigns, such as “Men Get Breast Cancer Too” and “Anyone Can Get Breast Cancer,” strive to raise awareness that breast cancer is not exclusive to women.

The funds raised have been instrumental in supporting cancer prevention initiatives and research projects and providing emotional and physical care for those affected by cancer. Nina Barough reflects on the journey: “What started as a one-off fundraising event has grown beyond anything I could have imagined. It’s a testament to the strength and solidarity of everyone involved.”

As International Women’s Day approaches, Walk the Walk invites individuals to join their mission. Whether by participating in the MoonWalk London, organising local fundraising events, or simply spreading the word, every effort contributes to the fight against breast cancer. For more information and to sign up for events, visit the official Walk the Walk website.

In a world where breast cancer affects so many, the stories of Jo, Sarah, and Nina serve as powerful reminders of resilience and the impact of collective action. This International Women’s Day, their journeys inspire us to walk the walk together.