For the third year running, @that_mummy_smile Family and Lifestyle Influencer, Laura Rutherford gathered 50 women who either currently have breast cancer and are in active treatment or are in remission from the disease, to take part in the Campaign for Breast Cancer Awareness.

Coming from a big family Laura fears that as 1 in 2 people are diagnosed with cancer, the odds are stacked against her six siblings and wants to do her part to raise awareness.

With a collective Instagram reach of 500,000 the women took to the streets of Notting Hill wearing pink bras and jeans, posing for a photo shoot to help raise awareness for the Charity Breast Cancer Care and Breast Cancer Now.

#BreastKnowYourself is fundamentally about getting the all important message of ‘getting to know your bodies’ out across social media, targeting both women and men alike.

Each participant will be going LIVE with the official photo on Tuesday 1st October across their social channels using the hashtag #BreastKnowYourself perfectly timed for the launch of Breast Cancer Awareness Month.

Every 10 minutes in the UK one woman is diagnosed with breast cancer and one man is diagnosed every day. Around 55,000 women and 370 men are diagnosed with breast cancer every year in the UK.

In April 2019, Breast Cancer Care and Breast Cancer Now merged to create one charity for everyone affected by breast cancer – united by the shared ambition that, by 2050, everyone who develops breast cancer will live, and be supported to live well.