Bensons for Beds has unveiled YawnHub, an online platform featuring a series of contagious yawning videos, aimed at celebrating the humble yawn and its unexpected benefits. This initiative follows research highlighting the awkward yet commonplace moments Brits have found themselves yawning, such as at weddings, funerals, and even during first encounters with a partner’s parents.

According to a survey of 2,000 adults, the average Brit yawns five times a day, most frequently between 8pm and 10pm. The research also revealed that yawning is widely considered contagious, with eight in ten people acknowledging its infectious nature. Nearly two-thirds reported that seeing someone else yawn made them yawn as well.

Far from being merely a sign of boredom or fatigue, yawning offers several physiological benefits. Dr Sophie Bostock, a leading sleep expert, noted that yawning is linked to the release of serotonin and dopamine – hormones that can improve mood and promote relaxation.

“Contrary to popular belief, yawning can be beneficial,” said Dr Bostock. “It is associated with the release of dopamine, serotonin, and oxytocin, which can have a stress-relieving effect. There are several theories about why we yawn, but no definitive answer. However, it is often linked to increased oxygen and nutrient flow to the brain, which helps wake us up. Yawning before or during stressful situations may also promote relaxation.”

The survey found that 40% of participants felt more energised after yawning, while 37% believed yawning was inherently good for them. Despite this, 29% admitted to feeling awkward when caught mid-yawn.

The study highlighted the top 30 places Brits have stifled yawns, with work meetings, public transport, and video calls ranking high. Others reported hiding yawns during events such as weddings, funerals, and even job interviews.

Lisa Richards, Head of Marketing at Bensons for Beds, acknowledged the social stigma attached to yawning. “We can’t always help when we yawn, and sometimes the timing is not quite ideal or appropriate. However, yawning is proven to have a myriad of benefits, so at Bensons, we want to celebrate the yawn and help spread its contagious, feel-good benefits.”

YawnHub features a range of videos showcasing the five most popular yawning styles. These include:

• The cat yawn: A wide, silent yawn.
• The stretch yawn: An expressive stretch coupled with a deep sigh.
• The mouse yawn: A quiet, small yawn with minimal disturbance.
• The bear yawn: A dramatic yawn embellished with sound effects.
• The liberator yawn: An enthusiastic, full-body yawn.

Yawning’s contagious nature was confirmed by 84% of survey participants, with 71% admitting they are likely to yawn if someone nearby does. While this can lead to interruptions during serious conversations, it also often causes laughter, easing social tension.

Interestingly, 35% of respondents claimed there are different types of yawns, and many have developed strategies to hide them. Over half cover their mouth with a hand, while others close their mouth tightly or breathe deeply through the nose.

Despite efforts to conceal yawns, 29% said they are rarely successful, often feeling embarrassed or awkward when caught. Yet, 37% of participants insisted that yawning should not be judged harshly, given its natural and beneficial aspects.