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Box & Scandal owner, Rob Nicholson says: ‘It’s incredibly important that we make a stand against the unrealistic portrayal of men in the media, not least because the underwear industry is without doubt one of the worst offenders.
‘There has, quite rightly, been a long campaign in women’s fashion to show diversity and real un-airbrushed female bodies, but despite male suicide being a huge, and rising, problem and men’s mental health in general being put under the spotlight in recent years, the finger is not being pointed at the media and advertising industries in the same way.
‘We want to start a conversation about this, and Mental Health Awareness Week was the perfect time to make a stand. Thanks to Manchester Fashion Week, who also have a policy to use models from all ethnicities, able and disabled bodied people and those from across the LBGTQ spectrum, we were able to work together to launch this campaign.’
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