With hybrid working models and a growing emphasis on mental health, incentive travel is becoming an essential tool for businesses to foster team cohesion and well-being. Destinations like Andermatt in the Swiss Alps are leading the way in offering inclusive, wellness-focused retreats.
Ben Parker, founder of Mice Destination, explained: “Studies reveal that 85% of employees feel more motivated and connected to their organisation after participating in incentive travel experiences.” Parker highlighted a shift from traditional team-building activities like skiing to broader, more inclusive options that cater to all employees. “Skiing has long been a popular choice for corporate retreats, but companies are now rethinking how they use traditional ski destinations to prioritise well-being and create more inclusive events.”
The trend is supported by findings from the Incentive Research Foundation (IRF), which reports that 68% of meeting planners now consider wellness a critical element of their programmes. Whether aimed at strengthening connections, celebrating achievements, or providing much-needed relaxation, these wellness-focused retreats are proving beneficial for employees and businesses alike.
Andermatt, once primarily associated with skiing, has embraced this shift by offering a range of activities designed for diverse preferences. Parker said, “Not everyone skis, but everyone can benefit from a retreat in a place like Andermatt. We create itineraries that combine adventure with wellness, such as guided llama trekking and mindfulness workshops, so every team member feels included and inspired.”
The Chedi Andermatt, a luxury resort in the region, exemplifies this approach. Known for its wellness offerings, the resort features a state-of-the-art spa, hydrotherapy amenities, and Eastern-inspired treatments. Guests can also participate in yoga and pilates sessions, all set against the tranquil backdrop of the Swiss Alps. These activities ensure non-skiers have access to restorative experiences, aligning with the growing demand for inclusive retreats.
Reto Konrad, representing the Switzerland Convention & Incentive Bureau in London, emphasised the appeal of Andermatt as a destination. “Andermatt is a hidden gem in the Swiss Alps, offering much more than just skiing. Easily accessible by public transport, it provides high-end hotels, uncrowded facilities, and stunning scenery. By focusing on wellness and inclusivity, destinations like Andermatt deliver unforgettable experiences for everyone.”
The benefits of such programmes extend beyond personal well-being. Research from TravelPerk indicates that 40% of employees believe business travel enhances their personal and professional growth. Additionally, a retreat that caters to diverse preferences strengthens team bonds and avoids alienating non-skiers.
The business impact of incentive travel is substantial. A study by the Incentive Research Foundation found that well-executed travel programmes can boost sales productivity by 18% and yield a return on investment of up to 112%. These findings underline the value of integrating wellness and inclusivity into corporate retreats, with destinations like Andermatt setting the standard for the future of incentive travel.
As businesses continue adapting to new ways of working, the focus on employee well-being is expected to grow. With its combination of adventure, relaxation, and inclusivity, Andermatt is well-positioned to help organisations create healthier, more connected teams.
