Home Leisure & Lifestyle 1 in 4 Adults Prefer a Firm Mattress – But Many Need Something Softer

1 in 4 Adults Prefer a Firm Mattress – But Many Need Something Softer

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1 in 4 adults prefer it firm in the bedroom – when it comes to mattresses, at least.

A study of 2,000 adults revealed 28% thought they’d prefer a firm mattress only to realise they need something softer.

And 23% are currently sleeping on a mattress they’re not totally happy with.

To help people avoid making the wrong decision when choosing a mattress, online mattress maker eveSleep has created a fun, updated version of the children’s classic “The Princess and the Pea”.

At a pop-up event, they created two stacks of mattresses, with one hiding a giant-sized pea underneath.

Consumers were put to the test to see if they were sensitive sleepers and could uncover the hidden pea while lying on a stack of mattresses.

Lisa Richards, Head of Marketing for eveSleep, which commissioned the research to launch Wunderflip, its double-sided adaptive comfort range, said: “Sleep isn’t just a luxury, it’s a necessity for a healthy life. The right mattress is your partner in achieving that rejuvenating rest.

“It’s about finding the perfect balance of support and comfort to ensure you wake up every morning feeling refreshed and ready to take on the world.

“Your mattress plays a crucial role in the quality of your sleep, affecting everything from your mood to your productivity the next day.  That’s why we’ve created the Wunderflip to help keen snoozers make the right comfort choice when shopping online, giving the customer a choice of two different comfort ratings so there will be one that suits the individual when they receive the mattress at home.”

The study also revealed that of those who don’t like their current mattress, 43% said it causes them more discomfort than it does relief and sleeping on an unsuitable mattress is most likely to lead to pain in the lower back (56%) or the neck (36%). 

Meanwhile, 27% will feel the strain across the shoulders, and 14% will even report pain in their legs.

More than a quarter (26%) even admit the quality of their mattress will “very much” impact their mood on any given morning.

And 69% admit they have trouble falling asleep regularly.

Lisa Richards added: “You might not know what you want, until you’ve tested a few different mattresses, which can be tricky, especially if you’re buying it online.

“That’s why we’re inviting people along to find out whether they’re a ‘firm’ or ‘soft’ sleeper by experiencing both sides of our mattress range to help people avoid an expensive mistake.”

“Bed Battle: Team Firm vs Team Soft” will be open for business at Gallery@Oxo, Southbank, from Thursday 2nd May to Sunday 5th May 2024. 

The experience is free to attend and is open to all ages but children must be accompanied by an adult.

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