Watcharaporn Boonyasiriwat (maiden name Pengchit) is a social psychologist in Thailand. She currently serves as the director of the Joint International Psychology Programme and chair of Social Psychology area at Chulalongkorn University. In 2010, she finished her PhD in Social Psychology from the University of Utah. She also finished her MS in Social Psychology from Utah. She finished both her BA Mass Communication and MA Social Psychology from Chulalongkorn University.
Her research interest includes attitudes and persuasion and positive psychology. Her research interest includes attitudes and persuasion and positive psychology. Her research has to do with health prevention. Boonyasiriwat have also done some work in persuasion about promoting cancer screening. She is also involving in some projects to promote sodium intake reduction and research to persuade people to switch to healthier foods to give to Thai monks.
She is also involved in a project looking into building vigour (emotion at work) at work, following Arie Shirom’s work. This is her work in organisational psychology. She is also looking at predicting intention of employees to reduce energy use in organisation setting.
Her other area involve changing people’s mind in regards to prejudice and discrimination. With her colleagues, they have been looking at prejudice of Thais against other ethnicities in Asean countries e.g., Burma and Laos. And also recruiter’s judgement of applicant (work setting) from those prejudiced countries (using stereotype content model as a guiding theory).
Credits: Chulalongkorn University
Published: 24 August 2015
Last update: 03 September 2016