According to a module from the University of Surrey, data collection for qualitative research usually involves: (1) direct interaction with individuals on a one-to-one basis; or, (2) direct interaction with individuals in a group setting.
Qualitative research data collection methods are time consuming, therefore data is usually collected from a smaller sample than would be the case for quantitative approaches – therefore this makes qualitative research more expensive.
The benefits of the qualitative approach is that the information is richer and has a deeper insight into the phenomenon under study
The main methods for collecting qualitative data are: (1) individual interviews; (2) focus groups; (3) observations; and (4) action research.
To further explore this, here are some videos that you might be interested:
Type Me Your Answer: Generating Interview Data via Email by Lucy Gibson, Edge Hill University
Narrative Analysis by Vanessa May, University of Manchester
Hypothetically Speaking: Using Vignettes as a Stand-Alone Qualitative Method by Debra Gray, University of Winchester and Helen Malson, University of the West of England
Online Discussion Forums: A Rich and Vibrant Source of Data by David Giles, University of Winchester
Once Upon a Time…: Qualitative Story Completion Methods by Victoria Clarke, University of the West of England (UWE) and Nikki Hayfield, UWE; and Naomi Moller, The Open University
Writing Up Qualitative Research by Graham Gibbs, University of Huddersfield
Dennis Relojo is the Founder of Psychreg and is the Editor-in-Chief of Psychreg Journal of Psychology. He also serves as an editorial board member for a number of peer-reviewed journals. Dennis holds a master’s degree in Psychology from the University of Hertfordshire. His research interests include educational psychology and special education. You can connect with him through Twitter @DennisRelojo and his website.